Founder and creative motor

I am a mother of four wonderful individuals, and an entrepreneur that loves creating value through deals and investments. Sustainable solutions and investments that have a positive effect on society lay close to my heart. What inspires me most is meeting people and hearing their life stories.

Speaking of investments, Do Good Now is my best one so far. In which I get my return non-monetarily, and often indirectly. As you read this, people are taking it upon themselves to sell another human. For me, investing in education and other activities in order to reduce the demand for human trafficking (with commercial and sexual purpose), is the best thing we can do. We need to give more children the opportunity to be just that: children.


Moderator and Coordinator

I am a behavioural scientist who lives in Stockholm with my husband and my three children, and have worked with business development for many years. Right now I’m in the works of creating my own company within the design and architecture of commercial real estate.

My children are now practically grown ups, and I now have more time and energy to engage myself in doing good, not only for me and my family, but others as well. Ulrika and I, together with this organisation, are driven by the same view of the world; and she has given me the opportunity to do this. I have completely taken this statement from Ulrika to my heart; “It’s time we take human rights to a new level and start talking about human responsibility”.

Matilda D


I am passionate about wanting to make the world a better place for all people. I started studying in Växjö on a program called Peace and Development Studies in 2019 and am now studying my last semester. I am extremely happy that I got this opportunity to intern at Do Good Now during the fall semester of 2022. I always try to help people who are in need and I hope I can continue to do so here during my internship as well.

It's easy to get overwhelmed by all the terrible things happening in the world and see no way forward. But it can be reversed. Even though there is a lot of evil in our world, there is just as much, if not more, good. Now a lot of focus is placed on the negative news and of course it is important to hear this, but it is all the more important to focus on the positive news.

Many people have an unclear or misunderstood image of the concept of human trafficking. In this internship I hope to spread more information about this important topic. I believe that this internship will give me new knowledge that will stay with me forever and hope that I can contribute by informing and helping people who are at risk or have been involved in human trafficking.

Trafficking is something that no one should have to experience!

Matilda F


I am studying the bachelor's program in human rights at Lund University. This is my fifth semester on the program. I have always had a great interest in human rights and got involved in an NGO as early as 10 years old. Being able to use my knowledge that I had only been able to apply in theory before but now being able to implement in practice with DGN's work is both exciting and fun. During my time at DGN, I look forward to developing my knowledge about human rights and, above all, human trafficking.

The knowledge I will get from DGN I will most likely take with me throughout my life. Both professionally but also on a personal level.


Event Coordinator and Head of Podcast

Thanks to my mothers commitment, passion, and stubbornness, as well as the support of my father and love for travel, I’ve had the privilege to see many different parts of the world; parts that more often than not are very different from Stockholm. My understanding of different cultures and injustices that are based on where you are born, has given me insight to the fact that I have a responsibility to do whatever I can to help contribute to the work for human rights.

Outside of our projects in Nepal, I would like to deepen my focus within the problems relating to human trafficking in Sweden. It’s a bigger, and more organised problem than most of us think, because it’s so well hidden, and Sweden is very politically correct on the surface. I want to work in collaboration with the police and justice agencies in order learn more about this, as well as look deeper into the legal points regarding the pornography industry.


Event coordinator and copy writer

As Ulrika’s youngest daughter, I’ve had the opportunity to get a first hand seat to my mother’s endeavours to create a positive change in the world. I have gotten to help out practically on numerous projects. Whether that be singing on tour along the Swedish West coast with the goal of raising awareness about human trafficking, travelling to Nepal in search of new grounds to lay a transit home, or the simple task of holding up various objects in an auction where the proceeds go to Do Good Now.

When I’m not helping out here at Do Good Now, I write songs and love learning about philosophy and psychology. I hope to one day be able to give a percentage of my income to different beneficence projects; but at the moment, I’m happy to help out where I can, and love seeing Do Good Now grow and expand as a philanthropic organisation.

We are a non profit organisation where everyone works on a voluntary basis or, in some few cases, to a very reduced compensation.

Want to join us? Read more here!